Brothers Eric and Jeff Rosenthal live collectively online as ItsTheReal. Together, the two have flooded the Internet with TV shows, comedic videos, and most recognizable, their ItsTheReal podcast.
The talk show is uniquely brash, honest, and satisfyingly informative. There is no formula to the podcast episodes –instead, the brother’s integrity and wealth of hip-hop knowledge drive the conversations, often uncovering untold stories in hip-hop’s timeline.
For the latest show, ItsTheReal interviews Set Free. A mystery man in the culture that seems to know everyone in every room. Set Free is the brainchild behind the AND1 mixtapes, and creator of the Compound.
With a resume that includes work for Nike, adidas, EA Sports, Heineken, NFL, NBA and endless more; Set Free visits ItsTheReal and gives the brothers a little backstory on possibly the industry’s best-kept secret.
Story and Photography by Alec Tavares
Check out the full interview: